© 2024
Biography By Donna Lengel
Physician, Novelist, Screenwriter, Inventor,
Serial Entrepreneur,
Automotive Designer, Director, Producer,
Craftsman, Roman Re-enactor
1994 – 1995 – Classmates - Two of his medical school
colleagues expressed an interest in working with him. Gary
had the infrastructure in place. They became his physician
employees. He opened two more offices, one in Brandon
and another in Seminole, payroll increased to seven
medical employees, two for the sign company and two
doctors and himself operating five offices along with their
cost and expenses. After the first year, things became
tight as he realized that he was doing most of the work,
while his two employed physicians wanted to be paid like
“doctors” but were not getting enough done. He was
carrying his two employed physicians and doing all the
surgery and more sophisticated medicine.
He stopped making payments on his home mortgage
to make ends meet. He kept all business interests intact
and tried to get his physician employees up to speed, but
they just were not “him.” They did not increase their
production no matter what Gary did to help or encourage
them.
1995 – Bad Advice – Not paying the house mortgage
generated threatening letters from the bank and although
Gary could cut expenses, that meant either closing offices,
and firing employees, physicians or a worst thought selling
the billboard company, which he just started to build. He
worked harder on all fronts, medical, billboards and
property management. He asked his bank at the time to
re-amortize his sign company debt, but they stated:
“The only way they can re-amortize your debt is if you
declare bankruptcy,” Keith said.
“I do not need to go into bankruptcy. No one in his
family has ever done that and I do not need to do that. My
sign company and medical practice are both profitable, I
just need enough savings on debt that will enable me to
make my mortgage.”
“I’m sorry, but my hands are tied,” Keith crossed his
arms defiantly.
“So that is it, I need to do something that is really not
necessary,” he stood up.
“That is the only way,” Keith stood up, Gary shook his
hand and left the bank.
Trying to avoid bankruptcy at all costs, he terminated
his billboard salesperson and her assistant at the sign
company and closed that office which was the location of
his first medical office. They were both furious since they
knew that they did an excellent job and he agreed, but he
had to save his house and take care of his family. The bank
began foreclosure proceedings, and he declared
bankruptcy to save his house. That was the worst financial
decision of his life. As a condition of the bankruptcy, he
had to escrow his mortgage payment that he could not
afford in the first place. Secondly, there was legal
paperwork that took him away from his medical practice
and running the billboard company on his own. He had to
pay legal and accounting fees, which made the condition
worse.
1996 – Tainted Credit – Gary could not afford to make the
escrow payment on the house, and the bankruptcy made
him a credit risk regardless of his assets or education. An
accountant from New Jersey came to his office, how Gary
met him he does not recall. The accountant heard of his
being a doctor and getting into the billboard business, and
after reviewing the performance of Gary’s billboard
company, he wanted in.
“We can get investors to put money up to build signs,
you help us put together the business and they will give you
a percentage interest with no financial obligations.”
Gary was dead regarding credit, and he had nothing
to lose. He took trips to New Jersey and New York along
with their affiliates reviewing potential billboard locations in
the five boroughs of New York and New Jersey. While they
had him as their expert, they ran off haphazardly tying up
locations where there was no possible path to getting the
appropriate state or local permits. They said not to worry.
“We’re connected and we know people,” Joe A stated.
Joe A and his two partners ran a sizable accounting
firm in New Jersey, and he had trusted that they dealt with
reputable businessmen. On a few rides in New York, he
met with Joe T., Steve F., and Charles S., who pointed out
various locations in the five boroughs where they could get
leases for billboards. Between those trips and working in
Florida, Gary built and acquired more billboard sites in the
City of Tampa and Hillsborough County with the
accountant’s funds. He operated his five medical practices
and kept his billboard company running himself, doing all
the sales, and business operations.
1996 – Homelessness - Gary was out of bankruptcy, but
since he could not escrow the payments as required, he
had to deed the house to the bank. Gary and his wife,
along with their two children moved into a motel and their
belongings into a truck, which was put into a storage yard.
This was his wife’s darkest hour, but he had to keep the
business going otherwise the hole would get so deep
nothing would resurrect them. Friends of theirs who
purchased the house down the street from his model
home, offered their house to Gary and his family since they
spent most of their time in California. Gary and his family
lived there for three months until they found a rental home
in Dunedin, on Deer Hound Way.
1997 – Momentum – Gary and his newfound accountant
partners-built signs in the City of Tampa and Hillsborough
County, while none of the leases in New York and New
Jersey resulted in any permits from either the local or State
of New York or New Jersey to build any signs.
The landlord who rented the house to Gary and his
family on Deerhound Way lost the house to the bank and
they had to vacate in short order. His wife found them
another rental home in Weatherstone in Safety Harbor,
where they meet the Stona family, composed of Vince, his
wife Beth, Vince Jr. and Savannah.
1998 – Billboard Sale – In the summer, Gary was
approached by Republic Media, a division of Wayne
Huizenga Enterprises, the famed Waste Management
entrepreneur and owner of Blockbuster, and other
businesses. Dare Hawkins, a kind and charismatic officer
of that corporation, made Gary and his partners an offer
and they accepted. Gary spent 10 years building those
billboards and had practiced medicine for 15 years.
Soon after the sale, Gary sat down with his employed
physicians, who were both classmates from medical school.
“Guys I’m out, if you want to stay on your own you
can have it, it’s all yours,” He could not believe that he did
this. He did four years of college, four years of medical
school, one year of surgical training and spent 15 years
building his medical business.
“Then, I’ll take the Brandon Office,” Dr. Donald B.
stated.
“I don’t want any of this, I did all this before, and it
didn’t work out. I’m just going to do nursing homes,” Dr.
John H., stood and paced.
“OK, then I am going to let everyone go tomorrow,
and I’ll keep just the Holiday office and one employee,”
standing, he shook each of their hands and gave them a
hug.
Gary videotaped his office at 2323 Curlew Road, Palm
Harbor, which at the time was his flagship. He designed the
layout and decorated the office. There was one operating
room, four treatment rooms, two bathrooms, one with a
shower (his), a waiting room, front business office and a
500 square foot management office leased from the
adjacent Allstate Insurance office. Since he lived in Tarpon
Springs, he would go to Bally’s Health Spa, just north of
Countryside Blvd on US Hwy 19 early in the morning, go to
the office, shower and be ready to see patients by 9 AM.
When he passes by that office location today, the box for
the central vacuum system that he built is still there on the
exterior wall of the building.
Regarding his personal rented residence, their
landlord pocketed the rent for the home they leased from
him in Weatherstone. His house for the third time, no fault
of his own, went into foreclosure. Gary tried to purchase it
from the bank, but they wanted too much. His wife found
their current house in Ridgemoor, and acting as their agent,
Ms. Stona was the real estate agent of record in the sale,
dated July 1998.
Gary closed his medical office at 2323 Curlew Road,
some of the equipment he gave to Dr. Salvatore Delellis, a
fellow friend and podiatrist in Tarpon Springs, and the rest
of it he moved into the garage of his new house in
Ridgemoor, off of East Lake Road. Ironically, this house was
a foreclosed asset which they purchased from the bank. It
was totally outdated even in 1998, and year after year Gary
tackled one project after another doing carpentry,
electrical, plumbing, tile, granite, and marble work. With
the proceeds of the billboard sale, he paid off every debt he
had, both private and institutional, and had a generous
sum left over.
Mr. Vincent Stona having witnessed his windfall,
approached Gary with the billboards owned by Sunken
Gardens, the botanical theme park now owned by the City
of St. Petersburg. They purchased the signs as a
partnership and began to rebuild them and clear the
obstructing vegetation. The signs covered the west coast of
Florida from Tampa to the Georgia border. It took 16 hours
to drive all of them once. They were all made of wood and
some had to be completely rebuilt due to years of neglect.
They called this company as it is today, SG Outdoor.
Gary began to build another billboard company in
Florida, along the undeveloped area of Land O Lakes, along
US Hwy 41, SR 52 and SR 54. His brother David Barbosa,
worked for him finding billboards to build in New Jersey.
They found one location on US 1 & 9 in Newark, New
Jersey, had it built, and sold it, but those funds were
commandeered by his New Jersey fund raisers, and they
never saw a nickel of it. He was not going to challenge his
only source of financing. Gary had another six years of
tainted credit before he could seek independent funds.
1999 – DO IT AGAIN – Republic Media had kept in contact
with Gary and his accountant partners and informed them
that if they continued to develop signs in Tampa Bay, that
they would purchase them again. Using funds from New
Jersey, most likely raised from questionable sources, Gary
continued to develop new billboard signs in Pasco County.
He built signs in Pasco County wherever they could find a
willing landlord and a roadway, regardless of the
marketability, since they were building them for a quick flip.
US Hwy 41 in Land O Lakes, SR 52 and SR 54 were both two
lane roads, one lane in each direction. Gary also worked
with Vince perfecting the newly acquired SG Outdoor signs,
while he still practiced medicine in one office two days a
week, and one office one day a week, working with one
assistant.
2000 – TURNING POINTS - The movie Gladiator came out
and Gary was transformed back to his ancestral roots in
ancient Rome. Mesmerized by the image of a woman in a
black bikini, one weekend he wrote three pages of what
would later morph over twenty years into five novels, over
one thousand pages, and a screenplay for a motion picture.
That series is known as “Curse of Athena” and is set in the
second century. In movie lingo, the story is “Ben Hur with a
female lead.” Gary wrote all five novels, the back pages of
each book and designed the covers. He is currently
finalizing the last edit and will self-publish the books.(Click
for Trailer)
Republic Media sold out to OutFront Media; their
billboard buyer was gone. Gary was left holding a new
inventory of billboards that were on secondary roadways in
the middle of nowhere. This was the perfect time to buy
out his financial partners in New Jersey and keep the new
inventory for himself. He found David Westburg of
Midwest Bankers Group, and his firm agreed to finance his
new company, Champion Outdoor Real Estate Assets,
Inc., (www.championoutdoorads.com) but it would not be
cheap. The interest rate was 12 % and all payments went to
interest first.
Gary analyzed being in medical practice and once he
did the numbers and the time spent, which took him away
from leasing his billboards and running that business, he
closed the last of his medical offices. He focused on leasing
the signs and running the billboard business. He read
books about writing and screenwriting, attended
workshops, courses and critique groups. Signs were
leased, he worked on his newly acquired house, learned
how to write novels and thought about how he would rise
up and create his own prosperity. His credit was still
compromised, and he would not be granted any new debt
since billboards at the time were not real estate, nor were
they personal property, but considered by the banks to be
in-between personal and real property. What banks cannot
define they would not finance.
1994-2003
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